Cordovilla

Guia de viatge

Spend any time driving around Spain and you're likely to encounter a bullboard.  These giant 46ft tall (14m) bulls have a lively history.  The first ones went up in the 1950s as a marketing campaign for the Osborne sherry company (est 1772).  At that time they were only 23ft tall (7m) tall and had a red brand emblazoned on them.  A decade later the regulations changed, forcing the signs further from freeway.  To compensate, Osborne doubled their height.

That worked for quite a while, but by the 1990s there was a government backlash against ugly billboards along the highways.  The Toros started to come down, only to be saved by an outpouring of public support for the now iconic signs.  President Felipe Gonzalez relented and allowed the signs to remain, under the condition that the branding be removed.  

By this time the Osborne brand was firmly associated with the bulls, so the branding on the bulls was largely superfluous.  Think of the bulls like the Golden Arches - there's just no need to say anything more. 

Some 90 or so bullboards still dot the Spanish landscape.  This one near Salamanca is relatively easy to visit, as it stands next to a cell tower with an easy-to-access service road.  For a map of the sign locations, check out this site: http://bit.ly/1AtG0oB
Spend any time driving around Spain and you're likely to encounter a bullboard.  These giant 46ft tall (14m) bulls have a lively history.  The first ones went up in the 1950s as a marketing campaign for the Osborne sherry company (est 1772).  At that time they were only 23ft tall (7m) tall and had a red brand emblazoned on them.  A decade later the regulations changed, forcing the signs further from freeway.  To compensate, Osborne doubled their height.

That worked for quite a while, but by the 1990s there was a government backlash against ugly billboards along the highways.  The Toros started to come down, only to be saved by an outpouring of public support for the now iconic signs.  President Felipe Gonzalez relented and allowed the signs to remain, under the condition that the branding be removed.  

By this time the Osborne brand was firmly associated with the bulls, so the branding on the bulls was largely superfluous.  Think of the bulls like the Golden Arches - there's just no need to say anything more. 

Some 90 or so bullboards still dot the Spanish landscape.  This one near Salamanca is relatively easy to visit, as it stands next to a cell tower with an easy-to-access service road.  For a map of the sign locations, check out this site: http://bit.ly/1AtG0oB
Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels

Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels

5 out of 5
Arroyo de Santo Domingo, 3 Salamanca Salamanca
El preu és de 108 € per nit entre els dies 4 de febr. i 5 de febr..
108 €
4 de febr. - 5 de febr.
taxes i impostos inclosos
Book a stay at this luxury hotel in Salamanca. Enjoy free WiFi, an outdoor pool, and breakfast (surcharge). Our guests praise the helpful staff and the property ...
9,4/10 Exceptional! (786 opinions)
great staff and location

Opinió del dia 28 de des. de 2025

Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels
Exe Salamanca

Exe Salamanca

4 out of 5
Calle Alava, 8 Salamanca Salamanca
El preu és de 55 € per nit entre els dies 1 de febr. i 2 de febr..
55 €
1 de febr. - 2 de febr.
taxes i impostos inclosos
Stay at this hotel in Salamanca. Enjoy free WiFi, breakfast (surcharge), and parking (surcharge). Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (427 opinions)
En general muy bien, práctica. Un poco de ruido en la noche y la ducha con poca presión y un poco anticuada.

Opinió del dia 5 de gen. de 2026

Exe Salamanca
Hotel Sercotel Las Torres Salamanca

Hotel Sercotel Las Torres Salamanca

3 out of 5
C/ Concejo Nº 4 Salamanca
El preu és de 46 € per nit entre els dies 1 de febr. i 2 de febr..
46 €
1 de febr. - 2 de febr.
taxes i impostos inclosos
Book a stay at this business-friendly hotel in Salamanca. Enjoy free WiFi, breakfast (surcharge), and a 24-hour front desk. Our guests praise the helpful staff ...
8,6/10 Excellent! (575 opinions)
Friendly and helpful staff

Opinió del dia 22 de gen. de 2026

Hotel Sercotel Las Torres Salamanca
El preu més baix per nit que s’ha trobat en les últimes 24 hores per a una estada d’1 nit per a 2 adults. Els preus i la disponibilitat estan subjectes a canvis. Pot ser que s’apliquin condicions addicionals.
Zenit Aparthotel Hall88

Zenit Aparthotel Hall88

4 out of 5
Calle Peña De Francia 48 Salamanca Salamanca
Book a stay at this business-friendly aparthotel in Salamanca. Enjoy free WiFi, breakfast (surcharge), and room service. Popular attractions Archbishop Fonseca ...
8/10 Very Good! (323 opinions)
Espaço do quarto, localização bem próxima a estação de autobus, equipe e limpeza.

Opinió del dia 27 de gen. de 2026

Zenit Aparthotel Hall88
Salamanca Suite Studios

Salamanca Suite Studios

3.5 out of 5
Plaza de la Libertad, 4 Salamanca Salamanca
Stay at this aparthotel in Salamanca. Enjoy breakfast (surcharge), parking (surcharge), and daily housekeeping. Our guests praise the helpful staff and the property ...
9,6/10 Exceptional! (655 opinions)
Tudo perfeito! Quarto e banheiro limpos. Funcionários prestativos e simpáticos!

Opinió del dia 19 de gen. de 2026

Salamanca Suite Studios
Hotel Helmántico

Hotel Helmántico

3 out of 5
Ctra. Salamanca - Zamora, Km.1 Villares de la Reina Salamanca
Book a stay at this business-friendly residence in Villares de la Reina. Enjoy free WiFi, breakfast (surcharge), and a 24-hour front desk. Popular attractions ...
8,6/10 Excellent! (138 opinions)
the hotel was clean and the staff were very helpful. We had no problems.

Opinió del dia 12 de des. de 2025

Hotel Helmántico
El preu més baix per nit que s’ha trobat en les últimes 24 hores per a una estada d’1 nit per a 2 adults. Els preus i la disponibilitat estan subjectes a canvis. Pot ser que s’apliquin condicions addicionals.